Goals are really easy. Think of the “big goals” and the crap you tell yourself when you’re a kid that you’ll do as adult. Become a doctor. Go to college. Travel to Europe or Asia. Have a family and a few kids. Start a business. Or, crazily enough, perhaps start a personal blog. I mean they’re easy because they’re basically straightforward goals. You just have to make progress towards the goal. But the strange and really crummy part is there is little to no glory chasing your dreams on a day-by-day basis. These dreams and goals that are wonderfully glorious in and of themselves are really made up of a bunch of tiny and mundane things that are where the actual work and struggle exists. Big dreams are easy, but they’re made up of hundreds and thousands of tiny, boring, and mundane struggles which is where things can become difficult.
A Blog Example
As I’ve stated in my last post, this site, theblackhairedguy, has been rather derelict for the past half year as I’ve started a new blog over at EverythingSucks. And as stated, that blog has more of a vision than this one does; theblackhairedguy was always meant as an introductory experiment where I actually learned what the hell I was trying to. Having sort of accomplished that, I wanted to move on to a blog with a vision and try to be very professional about how I went about it. I had a well-defined goal finally.
And I found that, duh, the primary goal of “Making a Successful Blog” really had a bunch of other smaller goals that make it up. You might even call them “Intermediate Goals” because even if they are more specific than “Make a Blog,” they still are rather general. My point here is that you can’t just “go out and make a blog” anymore than you can just “go out and get a doctorate in quantum electrodynamics” (well you can but it will probably be shit). Here’s a quick list off the top of my head regarding some intermediate goals to making a blog:
- Find a good blog name
- Find a good domain name
- Format the blog properly
- Find a decent logo or banner to represent yourself
- Write good posts
- Make a Facebook page
- Market the Blog
- Blog is Successful!
What you’ll probably realize is that these steps are still too general to pick away at and that they still become complicated as you try to chip away at these smaller goals. Take step number 4, “get a logo.” It sounds easy but once you get at it, you realize that you now need to account for image sizes: Facebook has a square profile so the logo must be square for that page, and the WordPress banners dimensions vary based on what design you go with, so immediate the simple “logo” step is complicated by image dimensions, formatting, and the like. Facebook also has differing image dimensions for cover photos for mobile and desktop. How do blog post banners format when you share them in Facebook? How do you make sure you can keep the same colors? Does the program you use use hex code colors? What the hell even is hex codes? If it doesn’t, can you convert to RGB colors to keep things the same? Does the banner and logo even look nice? Even if it’s formatted properly you can’t have it look like shit. Here’s a list of all the crap I ran into when designing logos and banners for EverythingSucks:
- Have your sister make a logo because she’s better at design than you are
- Discover Facebook cover photo dimensions and proper formatting
- Ask sister to make new banners and logos in the correct dimensions
- Sister is kind of a slacker and doesn’t follow through
- Ask sister what program she used to make the images (Phonto)
- Attempt to reverse-engineer original banners to create my own
- Take image ratios and find proper pixel dimensions
- Use online program to find colors in hex code
- Discover Phonto doesn’t do hex code colors
- Convert hex code into RGB colors by using some website
- Finally succeed in making banners, logos, and cover images that are up to par!
Obviously that was really complicated and a pain in the ass. That’s my point though: these intermediate goals are filled with some total bullshit that you’d rather not worry about. What started as a general goal of having a blog somehow led me down the path of converting hex color codes into RGB and downloading Phonto onto my Samsung phone. It was challenging too and I thought about giving up a bunch of times. When I started off on the blog creating journey, I wouldn’t even think that I’d spend days trying to reverse engineer a perfect logo and become frustrated with how little blogging I was doing in trying to make a blog. But a decent logo and banners are still really important and I had to pick away at it.
Getting Bogged Down and Managing It
What you can probably guess can and will happen is that you’ll sort of get lost in the woods on these tiny small steps. Making a logo is a pretty important aspect of having a blog and a brand, so you want it to look nice. But if you get too carried away at it you’ll never make any progress! There’s a perfect balance to be found between the small mundane goals and your primary goal: you can’t half-ass the tiny goals and have a successful primary goal but you also need to know when to move on with the smaller crap. Think of a road trip: you have to focus on your destination and not get bogged down visiting shitty tourist traps along the way. But that’s a shitty analogy anyways so whatever.
I take inspiration from Elon Musk here I suppose. In case you don’t know who he his, he’s the CEO of SpaceX, Tesla Motors and did some stuff with PayPal way back in the day. Here I’m going to talk about his vision for Tesla Motors. You can imagine how difficult it is starting and running a successful car company, but he made a “master plan” of sorts with regards to Tesla Motors. The link is to the “part two” master plan, but details the first one. If you don’t want to use the link, it says:
- Create a low volume car, which would necessarily be expensive
- Use that money to develop a medium volume car at a lower price
- Use that money to create an affordable, high volume car
- Provide solar power. No kidding, this has literally been on our website for 10 years.
This company has been around for over ten years and step 3 in the plan, build an affordable high-volume car, has basically just been accomplished this week as the first Model 3 vehicles were delivered to customers. If you’re aware of the company, you might know that step 1 is the Tesla Roadster, and step 2 is the Model S. My point here is that he made a master plan with 3 (4 or 5?) steps that was his basic outline for the entire company for a decade. And while the plan hasn’t been smooth sailing at all points in time, you have to admire how well it has been followed with me able to name the exact vehicles that satisfied the steps! Now remember how terribly complicated it is to manage a company and admire the clarity of the plan…
I think this technique would work well in almost all areas with the only downside that I can see is if your “master plan” has flaws that aren’t realized yet. An example would be going to college for a career that would soon be in decline; it’s could be the most detailed and well-executed plan ever, but if you deliberately end up in a shitty field that’s you’re problem and not the plan’s fault. So the plan should be somewhat flexible and open to new ideas, but it should also be your guideline to follow when you start to get bogged down in the minutiae of daily bullshit challenges. Imagine if you’re going to college for the first time. It probably sounds really complicated when you get down to the details, but in reality all you have to do is find a school, apply, take classes, and pass the classes! Easy, right?! I’m just saying that when you’re trying to figure out how to schedule an entrance exam or figure out financial aid or finish a research paper, it sure would help to have a big, golden “GO TO COLLEGE AND FINISH A DEGREE” plastered on a wall in your room, or even mentally in your mind to keep your focus. That’s how it’s been with blogging, and apparently with every remotely complicated goal ever in life. Keep your focus and make it through the daily challenges!